Customer Service Leads to Customer Loyalty
All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.
Your customer doesn’t want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customer realizes just how important their business is to you.
Imagine if you were a daily customer at a bank, restaurant, or some other establishment. And every day that you walked in, a sales associate would take care of your business, than hurry you out the door, without so much as a hi, bye, or even making eye contact for that matter.
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Ever heard of the “80/20 Rule”? That’s the well-known principle that says that in every sales organization 20% of the salespeople win 80% of the sales (and money!) while the remaining 80% are all splitting up 20% of the revenue. So, which category do you want to be a part of – the Top 20%, or what I refer to as the Sales HEROES, right?
Where did this rule come from? In fact, the 80/20 rule is not a rule, it’s a “law.” It comes from the work of Vilfredo Pareto, an eighteenth-century Italian economist. His studies on economics and productivity led to the conclusion that in just about any endeavor, 80 percent of the productivity will come from only 20 percent of the efforts. Eighty percent of the profits are produced by 20 percent of the employees. In a police force, 80 percent of the arrests are made by 20 percent of the officers. It can be applied another way: 20 percent of a business’s customers create 80 percent of the problems. And so on.
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Most people who get into a network marketing program want things to happen quickly. Initial presentations usually touch on the way money can be made, and the numbers often look staggering. What most of those initial presentations don’t explain is how difficult it is to get started and to acquire the skills needed for success in network marketing.
For many new distributors, this is their first venture into network marketing. They are unsure about how to begin and often are tentative in their initial approaches. That can be the “kiss of death” for a presentation. After all, who wants to go into business with someone who is not sure about what they are doing?
To be successful in network marketing, new distributors need to learn from someone who is already successful. When new distributors know how to proceed, they can build their downline with confidence. Only one person in a hundred is a “self-starter.” The other 99 will require that you invest time into their success, and show them how to begin.
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In Step 1, we talked about “Laying Down a Track to Run On.” Here, in Step 2, we’ll discuss “Being A Good Sponsor.” While many of the people you recruit into your organization may have had previous experience in network marketing, many will be first timers. Similarly, if you’ve been successful in recruiting people who were involved in other network marketing organizations, you got them because they were disenchanted with their current company. In other words, they weren’t as successful as they would have liked to be.
Wouldn’t that indicate to you that they don’t know the best way to do things? Well, that’s where you come in – helping them lay that track for others to run on. Again, when new distributors know what works, they can proceed with confidence, and confidence is the handmaiden of success. Remember, people are not duplicable, but systems are.
Step 2 — Being a Good Sponsor
Being a good sponsor means showing your new distributors “The Rules:”
Rule No. 1: Treat it Like a Business.
In order to be successful, your new distributors must truly want success, be coachable, and follow through on their commitments. In other words, they need to treat this business like a business.
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