One of the easiest ways to drive prospective clients and customers to your business is to become the expert in your field. The term Expert carries credibility and prestige that can open many doors for you, and, oddly enough, the term is relatively easy to acquire. This simple three step process can help you quickly and easily set yourself up as the expert in your field.
Step 1: Determine Your Niche
Instead of trying to be everything to everybody, narrow down your focus …
One of the easiest ways to drive prospective clients and customers to your business is to become the expert in your field. The term Expert carries credibility and prestige that can open many doors for you, and, oddly enough, the term is relatively easy to acquire. This simple three step process can help you quickly and easily set yourself up as the expert in your field.
Step 1: Determine Your Niche
Instead of trying to be everything to everybody, narrow down your focus to the things that you are really, really good at. A friend of mine set himself up as an expert at leadership training for water treatment facilities. When he told me what he was doing, I asked, “Is there any money in that?” He smiled and said, “Every city’s got one, and I’m the only leadership expert in this field in the country.” He was frequently quoted in trade journals and asked to speak at their conventions. Find your niche, and you’ll eliminate your competition.
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It’s true.
Ducks hold meetings in the park. And they are remarkably similar to business meetings (held in conference rooms, for example).
Here’s what happens.
1) No one pays attention to anyone.
Every duck is looking in a different direction. Most don’t even appear to be part of the meeting. And none of them are watching the duck who is quacking. But they are all there because ducks have to know about everything that is happening in the park.
2) Ducks deliver lengthy monologues.
Expect to hear: “Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack.” Sure, this may last only half a minute but that’s a long time for a duck with an attention span of five seconds. It’s useful, however, because during this monologue the other ducks forget what they were going to say. So they begin quacking about something else.
3) More than one duck quacks at the same time.
Research on duck social dynamics has shown that this occurs because a) none of the ducks pay attention to the quacker, b) none of the ducks care about what the quacker is quacking, and c) none of the ducks have manners.
Continue
It’s true.
Ducks hold meetings in the park. And they are remarkably similar to business meetings (held in conference rooms, for example).
Here’s what happens.
1) No one pays attention to anyone.
Every duck is looking in a different direction. Most don’t even appear to be part of the meeting. And none of them are watching the duck who is quacking. But they are all there because ducks have to know about everything that is happening in the park.
2) Ducks deliver lengthy monologues.
Expect to hear: “Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack.” Sure, this may last only half a minute but that’s a long time for a duck with an attention span of five seconds. It’s useful, however, because during this monologue the other ducks forget what they were going to say. So they begin quacking about something else.
Continue
